Oreo
Thinking in extremes is called black and white thinking.
With Oreo, the classic black and white cookie, we can reimagine
black and white thinking by focusing on the gray areas that make us human.
Reimagine Black & White
In two days, I came up with the concept, wrote the script and shotlist, captured the photos and videos, and edited the content. This is a one woman show project.
Short Videos
These videos could live on TikTok or Instagram reels to play on the ideas of authentically
showing the process and a metaphor for a therapy lesson of being your true self.
BTS of the Process
From ideating and shooting, to editing and designing all in my small NY apartment.
Oreo | Spec
Strategist, Copywriter, Art Director, Photographer,
and Content Creator: Sara Jane Leonard