Calvin Klein

ANDY’S 2022 Shortlist

Telly 2022 Winner, Silver in Online Commercial

Telly 2022 Winner, Silver in Branded Content

Bottle the Moment

We’ve all been reminded of our middle school perfume or cologne and instantly been taken back. This insight, that scent is closely related to memories, is what inspired our campaign. In this spot, we will show how remembering old moments can help a father and son who are at odds.

This is a 360 campaign featuring a TV spot, Print, and Packaging

Print

These stories encapsulate how one spray of a scent can take us back to a specific moment in time.

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Limited Edition Packaging

We designed minimalistic black and white custom packaging for each of the CK scents. In addition, customers can submit a photo to print on the inside of the bottle. Whether their favorite scent reminds them of skateboarding with friends, falling in love, or going to grandma’s house, their custom bottle can be a unique token of their memory.

 
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 Behind the Scenes

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BYU Adlab | Spec Ad 

Director: Andrew Rhee

DP: Asher Huskinson 

Producer: Kade Earls 

Art Directors: Sara Jane Leonard and Kylie Romano

Copywriter: Ingrid Ughe

Strategist: K Choi

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