Schwinn
ANDY’S 2022 Student Winner
Telly 2022 Winner, Silver in Online Commercial
Telly 2022 Winner, Silver in Branded Content
Where Will a Bike Take You?
With academics becoming increasingly competitive, parents feel the need to fill their children’s schedules with too many activities. In order to teach them effectively, sometimes it’s best to let them learn on their own.
As the champions of childhood freedom, Schwinn poses the question: what better way is there to learn than by riding a bike? Surely, it can teach a plethora of skills unlike in a classroom.
Behind the Scenes
BYU Adlab | Spec Ad
Director: Taylor Garrett
Art Director : Sara Jane Leonard & Hope Knudson
Copywriter: Dillon Hansen
DP: Sam Hart
Producer: Savannah Butler